Mark Ronson/The Business Intl/Spank Rock
Mad Decent/Das Racist collaboration.
Need I say anymore?
A few weekends ago, fueled by beer, Beitcher (who writes over at The New Montreal) and I almost entered into what almost became heated argument over who we thought was the best hip-hop producer. I mostly held my tongue because arguments like this usually can’t go any place good (especially when people have been drinking.)
Shit, someone’s preference in producer usually stems a lot from where the musically worldview is coming from. Beitcher (and I say this in the nicest way) is a fucking Hipster and lives in the Hipster capital of the New World (Since Williamburg has been falling off,) this is why him busting out Diplo as his choice for greatest producer isn’t surprising to me.
Now I love Diplo but I definitely disagree with my friend’s opinion. For one thing, I think a lot of Diplo’s production is hit or miss. You either love it or you hate it and there’s no middle ground. Next, I think Diplo spends a lot of time banking on the kitsch of being Diplo. I don’t want to get into a long treatise about authenticity and how much Diplo has or is lacking it, but if you take a blonde hair, blue-eyed motherfucker, and put them next to M.I.A. or Switch, you’re going to draw plenty of attention from hipsters and bloggers. I’m not saying it’s wrong for an artist to cash in on their aesthetic…
…actually, I might be, just a little bit.