Ticketmaster: We’re Still Gonna Be Robber Barons, But Now You’ll Know Upfront
For some reason Ticketmaster (who we’ve already ranted about) has decided too add a level of transparency to their business and has launched a new blog, Ticketology, and their first post is the kind of no-holds-barred dickery you’d expect from a heartless mega-corporation which runs on the souls of crushed teenage dreams.
Ticketmaster has realized that we don’t like service fees and apparently have done some market research which shows that oftentimes, finding out the cost of service fees near the end of the buying process causes a lot of people to cancel their orders, enough so that it’s hurting their business.
Now they’re going to show us the service fees upfront.
Please don’t fall for this bullshit. Here’s why.
According to the LA Times:
A drop-down menu tells you that the $30 is actually $40.30. It’s not until one clicks through the site that the fees are broken down, with a $2.50 facility charge, which goes to the venue operator, and a $7.80 “convenience charge,” some of which goes to Ticketmaster, the promoter, credit card companies and artists. Yet the actual cost of the ticket still isn’t $40.30.
The final price comes to $47.30, thanks to an additional “order processing fee” and the $2.50 charge to print your own ticket. All told, fees add $17.30 to a single $30 ticket. In instances where the promoter owns the venue, the latter is double-dipping of a sort.
Now TM’s Company chief Irving Azoff has admitted the new system is perfect and his solution seems to be all-in pricing. With this prices would be fixed from the start and “will mean that print at home and order charges go away” which sounds good but…
Still, what comprises the cost of a concert ticket remains a bit of a puzzle. Going before Wall Street investors earlier this year, the company noted that the average face value of a ticket in 2010 is $55.65, and artist fees amount to anywhere between $34 or $47 of that total.
So we’ve got a situation when we’re going to be getting the full prices for our tickets up front but absolutely no idea why we’re paying the price we’re paying. At least right now it’s somewhat easy to understand that some of the tacked on price has to do with the shipping method and number of tickets purchased but with all in-pricing they could just add in all of that from the start and whatever other fucking charges they want too.
And we’ll probably pay it, especially if they got real crafty and showed us a higher price and told us some nonsense about a discount
I wish I could tell you all to boycott Ticketmaster, but I know that really wouldn’t change a thing. Just get your ass down to the venue and pickup your ticket like we did.
Oh, and if you’ve got a twitter, you definitely go harass Irving Azofff for being a dream-raper.
How’s that for some hard hitting journalism? Yes, I let someone else do most of the work. Who cares. It’s all about working smarter, not harder.
Anyways, a minor update from the land of Jules. I just landed a sweet internship at Philadelphia Weekly. Yeah, that’s right, your boy’s getting corporate with it. Wish me luck folks!